diff --git a/controller/subscription.go b/controller/subscription.go
index 4a4e86bfe..79c4f5e5b 100644
--- a/controller/subscription.go
+++ b/controller/subscription.go
@@ -134,6 +134,10 @@ func AdminCreateSubscriptionPlan(c *gin.Context) {
 	if req.Plan.DurationValue <= 0 && req.Plan.DurationUnit != model.SubscriptionDurationCustom {
 		req.Plan.DurationValue = 1
 	}
+	if req.Plan.MaxPurchasePerUser < 0 {
+		common.ApiErrorMsg(c, "购买上限不能为负数")
+		return
+	}
 	req.Plan.QuotaResetPeriod = model.NormalizeResetPeriod(req.Plan.QuotaResetPeriod)
 	if req.Plan.QuotaResetPeriod == model.SubscriptionResetCustom && req.Plan.QuotaResetCustomSeconds <= 0 {
 		common.ApiErrorMsg(c, "自定义重置周期需大于0秒")
@@ -201,6 +205,10 @@ func AdminUpdateSubscriptionPlan(c *gin.Context) {
 	if req.Plan.DurationValue <= 0 && req.Plan.DurationUnit != model.SubscriptionDurationCustom {
 		req.Plan.DurationValue = 1
 	}
+	if req.Plan.MaxPurchasePerUser < 0 {
+		common.ApiErrorMsg(c, "购买上限不能为负数")
+		return
+	}
 	req.Plan.QuotaResetPeriod = model.NormalizeResetPeriod(req.Plan.QuotaResetPeriod)
 	if req.Plan.QuotaResetPeriod == model.SubscriptionResetCustom && req.Plan.QuotaResetCustomSeconds <= 0 {
 		common.ApiErrorMsg(c, "自定义重置周期需大于0秒")
@@ -215,18 +223,19 @@ func AdminUpdateSubscriptionPlan(c *gin.Context) {
 	err := model.DB.Transaction(func(tx *gorm.DB) error {
 		// update plan (allow zero values updates with map)
 		updateMap := map[string]interface{}{
-			"title":            req.Plan.Title,
-			"subtitle":         req.Plan.Subtitle,
-			"price_amount":     req.Plan.PriceAmount,
-			"currency":         req.Plan.Currency,
-			"duration_unit":    req.Plan.DurationUnit,
-			"duration_value":   req.Plan.DurationValue,
-			"custom_seconds":   req.Plan.CustomSeconds,
-			"enabled":          req.Plan.Enabled,
-			"sort_order":       req.Plan.SortOrder,
-			"stripe_price_id":  req.Plan.StripePriceId,
-			"creem_product_id": req.Plan.CreemProductId,
-			"updated_at":       common.GetTimestamp(),
+			"title":                 req.Plan.Title,
+			"subtitle":              req.Plan.Subtitle,
+			"price_amount":          req.Plan.PriceAmount,
+			"currency":              req.Plan.Currency,
+			"duration_unit":         req.Plan.DurationUnit,
+			"duration_value":        req.Plan.DurationValue,
+			"custom_seconds":        req.Plan.CustomSeconds,
+			"enabled":               req.Plan.Enabled,
+			"sort_order":            req.Plan.SortOrder,
+			"stripe_price_id":       req.Plan.StripePriceId,
+			"creem_product_id":      req.Plan.CreemProductId,
+			"max_purchase_per_user": req.Plan.MaxPurchasePerUser,
+			"updated_at":            common.GetTimestamp(),
 		}
 		if err := tx.Model(&model.SubscriptionPlan{}).Where("id = ?", id).Updates(updateMap).Error; err != nil {
 			return err
diff --git a/controller/subscription_payment_creem.go b/controller/subscription_payment_creem.go
index bc44f660f..740ff65e7 100644
--- a/controller/subscription_payment_creem.go
+++ b/controller/subscription_payment_creem.go
@@ -56,6 +56,18 @@ func SubscriptionRequestCreemPay(c *gin.Context) {
 	userId := c.GetInt("id")
 	user, _ := model.GetUserById(userId, false)
 
+	if plan.MaxPurchasePerUser > 0 {
+		count, err := model.CountUserSubscriptionsByPlan(userId, plan.Id)
+		if err != nil {
+			common.ApiError(c, err)
+			return
+		}
+		if count >= int64(plan.MaxPurchasePerUser) {
+			common.ApiErrorMsg(c, "已达到该套餐购买上限")
+			return
+		}
+	}
+
 	reference := "sub-creem-ref-" + randstr.String(6)
 	referenceId := "sub_ref_" + common.Sha1([]byte(reference+time.Now().String()+user.Username))
 
diff --git a/controller/subscription_payment_epay.go b/controller/subscription_payment_epay.go
index b5031dcb0..830159ba3 100644
--- a/controller/subscription_payment_epay.go
+++ b/controller/subscription_payment_epay.go
@@ -48,6 +48,17 @@ func SubscriptionRequestEpay(c *gin.Context) {
 	}
 
 	userId := c.GetInt("id")
+	if plan.MaxPurchasePerUser > 0 {
+		count, err := model.CountUserSubscriptionsByPlan(userId, plan.Id)
+		if err != nil {
+			common.ApiError(c, err)
+			return
+		}
+		if count >= int64(plan.MaxPurchasePerUser) {
+			common.ApiErrorMsg(c, "已达到该套餐购买上限")
+			return
+		}
+	}
 
 	callBackAddress := service.GetCallbackAddress()
 	returnUrl, _ := url.Parse(callBackAddress + "/api/subscription/epay/return")
diff --git a/controller/subscription_payment_stripe.go b/controller/subscription_payment_stripe.go
index b7ffde46e..80a49739f 100644
--- a/controller/subscription_payment_stripe.go
+++ b/controller/subscription_payment_stripe.go
@@ -53,6 +53,18 @@ func SubscriptionRequestStripePay(c *gin.Context) {
 	userId := c.GetInt("id")
 	user, _ := model.GetUserById(userId, false)
 
+	if plan.MaxPurchasePerUser > 0 {
+		count, err := model.CountUserSubscriptionsByPlan(userId, plan.Id)
+		if err != nil {
+			common.ApiError(c, err)
+			return
+		}
+		if count >= int64(plan.MaxPurchasePerUser) {
+			common.ApiErrorMsg(c, "已达到该套餐购买上限")
+			return
+		}
+	}
+
 	reference := fmt.Sprintf("sub-stripe-ref-%d-%d-%s", user.Id, time.Now().UnixMilli(), randstr.String(4))
 	referenceId := "sub_ref_" + common.Sha1([]byte(reference))
 
diff --git a/model/subscription.go b/model/subscription.go
index 91a5d310c..336edb9d1 100644
--- a/model/subscription.go
+++ b/model/subscription.go
@@ -204,6 +204,9 @@ type SubscriptionPlan struct {
 	StripePriceId  string `json:"stripe_price_id" gorm:"type:varchar(128);default:''"`
 	CreemProductId string `json:"creem_product_id" gorm:"type:varchar(128);default:''"`
 
+	// Max purchases per user (0 = unlimited)
+	MaxPurchasePerUser int `json:"max_purchase_per_user" gorm:"type:int;default:0"`
+
 	// Quota reset period for plan items
 	QuotaResetPeriod        string `json:"quota_reset_period" gorm:"type:varchar(16);default:'never'"`
 	QuotaResetCustomSeconds int64  `json:"quota_reset_custom_seconds" gorm:"type:bigint;default:0"`
@@ -438,6 +441,19 @@ func GetSubscriptionPlanItems(planId int) ([]SubscriptionPlanItem, error) {
 	return items, nil
 }
 
+func CountUserSubscriptionsByPlan(userId int, planId int) (int64, error) {
+	if userId <= 0 || planId <= 0 {
+		return 0, errors.New("invalid userId or planId")
+	}
+	var count int64
+	if err := DB.Model(&UserSubscription{}).
+		Where("user_id = ? AND plan_id = ?", userId, planId).
+		Count(&count).Error; err != nil {
+		return 0, err
+	}
+	return count, nil
+}
+
 func CreateUserSubscriptionFromPlanTx(tx *gorm.DB, userId int, plan *SubscriptionPlan, source string) (*UserSubscription, error) {
 	if tx == nil {
 		return nil, errors.New("tx is nil")
@@ -448,6 +464,17 @@ func CreateUserSubscriptionFromPlanTx(tx *gorm.DB, userId int, plan *Subscriptio
 	if userId <= 0 {
 		return nil, errors.New("invalid user id")
 	}
+	if plan.MaxPurchasePerUser > 0 {
+		var count int64
+		if err := tx.Model(&UserSubscription{}).
+			Where("user_id = ? AND plan_id = ?", userId, plan.Id).
+			Count(&count).Error; err != nil {
+			return nil, err
+		}
+		if count >= int64(plan.MaxPurchasePerUser) {
+			return nil, errors.New("已达到该套餐购买上限")
+		}
+	}
 	nowUnix := GetDBTimestamp()
 	now := time.Unix(nowUnix, 0)
 	endUnix, err := calcPlanEndTime(now, plan)
diff --git a/web/src/components/table/subscriptions/SubscriptionsColumnDefs.jsx b/web/src/components/table/subscriptions/SubscriptionsColumnDefs.jsx
index 9d35af434..103ef040b 100644
--- a/web/src/components/table/subscriptions/SubscriptionsColumnDefs.jsx
+++ b/web/src/components/table/subscriptions/SubscriptionsColumnDefs.jsx
@@ -26,6 +26,7 @@ import {
   Typography,
   Popover,
   Divider,
+  Badge,
 } from '@douyinfe/semi-ui';
 import { IconEdit, IconStop, IconPlay } from '@douyinfe/semi-icons';
 import { convertUSDToCurrency } from '../../../helpers/render';
@@ -83,6 +84,12 @@ const renderPlanTitle = (text, record, t) => {
         <Text strong style={{ color: 'var(--semi-color-success)' }}>
           {convertUSDToCurrency(Number(plan?.price_amount || 0), 2)}
         </Text>
+        <Text type='tertiary'>{t('购买上限')}</Text>
+        <Text>
+          {plan?.max_purchase_per_user > 0
+            ? plan.max_purchase_per_user
+            : t('不限')}
+        </Text>
         <Text type='tertiary'>{t('有效期')}</Text>
         <Text>{formatDuration(plan, t)}</Text>
         <Text type='tertiary'>{t('重置')}</Text>
@@ -123,17 +130,36 @@ const renderPrice = (text) => {
   );
 };
 
+const renderPurchaseLimit = (text, record, t) => {
+  const limit = Number(record?.plan?.max_purchase_per_user || 0);
+  return (
+    <Text type={limit > 0 ? 'secondary' : 'tertiary'}>
+      {limit > 0 ? limit : t('不限')}
+    </Text>
+  );
+};
+
 const renderDuration = (text, record, t) => {
   return <Text type='secondary'>{formatDuration(record?.plan, t)}</Text>;
 };
 
 const renderEnabled = (text, record, t) => {
   return text ? (
-    <Tag color='green' shape='circle'>
+    <Tag
+      color='white'
+      shape='circle'
+      type='light'
+      prefixIcon={<Badge dot type='success' />}
+    >
       {t('启用')}
     </Tag>
   ) : (
-    <Tag color='grey' shape='circle'>
+    <Tag
+      color='white'
+      shape='circle'
+      type='light'
+      prefixIcon={<Badge dot type='danger' />}
+    >
       {t('禁用')}
     </Tag>
   );
@@ -300,6 +326,11 @@ export const getSubscriptionsColumns = ({ t, openEdit, setPlanEnabled }) => {
       width: 100,
       render: (text) => renderPrice(text),
     },
+    {
+      title: t('购买上限'),
+      width: 90,
+      render: (text, record) => renderPurchaseLimit(text, record, t),
+    },
     {
       title: t('优先级'),
       dataIndex: ['plan', 'sort_order'],
diff --git a/web/src/components/table/subscriptions/modals/AddEditSubscriptionModal.jsx b/web/src/components/table/subscriptions/modals/AddEditSubscriptionModal.jsx
index 96ef1bcd7..7465cf5df 100644
--- a/web/src/components/table/subscriptions/modals/AddEditSubscriptionModal.jsx
+++ b/web/src/components/table/subscriptions/modals/AddEditSubscriptionModal.jsx
@@ -94,6 +94,7 @@ const AddEditSubscriptionModal = ({
     quota_reset_custom_seconds: 0,
     enabled: true,
     sort_order: 0,
+    max_purchase_per_user: 0,
     stripe_price_id: '',
     creem_product_id: '',
   });
@@ -122,6 +123,7 @@ const AddEditSubscriptionModal = ({
       quota_reset_custom_seconds: Number(p.quota_reset_custom_seconds || 0),
       enabled: p.enabled !== false,
       sort_order: Number(p.sort_order || 0),
+      max_purchase_per_user: Number(p.max_purchase_per_user || 0),
       stripe_price_id: p.stripe_price_id || '',
       creem_product_id: p.creem_product_id || '',
     };
@@ -283,6 +285,7 @@ const AddEditSubscriptionModal = ({
               ? Number(values.quota_reset_custom_seconds || 0)
               : 0,
           sort_order: Number(values.sort_order || 0),
+          max_purchase_per_user: Number(values.max_purchase_per_user || 0),
         },
         items: cleanedItems,
       };
@@ -485,6 +488,17 @@ const AddEditSubscriptionModal = ({
                       />
                     </Col>
 
+                    <Col span={12}>
+                      <Form.InputNumber
+                        field='max_purchase_per_user'
+                        label={t('购买上限')}
+                        min={0}
+                        precision={0}
+                        extraText={t('0 表示不限')}
+                        style={{ width: '100%' }}
+                      />
+                    </Col>
+
                     <Col span={12}>
                       <Form.Switch
                         field='enabled'
diff --git a/web/src/components/topup/SubscriptionPlansCard.jsx b/web/src/components/topup/SubscriptionPlansCard.jsx
index face0be3d..38b38b675 100644
--- a/web/src/components/topup/SubscriptionPlansCard.jsx
+++ b/web/src/components/topup/SubscriptionPlansCard.jsx
@@ -20,6 +20,7 @@ For commercial licensing, please contact support@quantumnous.com
 import React, { useMemo, useState } from 'react';
 import {
   Avatar,
+  Badge,
   Button,
   Card,
   Divider,
@@ -27,10 +28,11 @@ import {
   Skeleton,
   Space,
   Tag,
+  Tooltip,
   Typography,
 } from '@douyinfe/semi-ui';
 import { API, showError, showSuccess } from '../../helpers';
-import { getCurrencyConfig } from '../../helpers/render';
+import { getCurrencyConfig, stringToColor } from '../../helpers/render';
 import { CalendarClock, Check, Crown, RefreshCw, Sparkles } from 'lucide-react';
 import SubscriptionPurchaseModal from './modals/SubscriptionPurchaseModal';
 
@@ -220,6 +222,19 @@ const SubscriptionPlansCard = ({
   const hasActiveSubscription = activeSubscriptions.length > 0;
   const hasAnySubscription = allSubscriptions.length > 0;
 
+  const planPurchaseCountMap = useMemo(() => {
+    const map = new Map();
+    (allSubscriptions || []).forEach((sub) => {
+      const planId = sub?.subscription?.plan_id;
+      if (!planId) return;
+      map.set(planId, (map.get(planId) || 0) + 1);
+    });
+    return map;
+  }, [allSubscriptions]);
+
+  const getPlanPurchaseCount = (planId) =>
+    planPurchaseCountMap.get(planId) || 0;
+
   // 计算单个订阅的剩余天数
   const getRemainingDays = (sub) => {
     if (!sub?.subscription?.end_time) return 0;
@@ -318,16 +333,21 @@ const SubscriptionPlansCard = ({
               <div className='flex items-center gap-2'>
                 <Text strong>{t('我的订阅')}</Text>
                 {hasActiveSubscription ? (
-                  <Tag color='green' size='small' shape='circle'>
+                  <Tag
+                    color='white'
+                    size='small'
+                    shape='circle'
+                    prefixIcon={<Badge dot type='success' />}
+                  >
                     {activeSubscriptions.length} {t('个生效中')}
                   </Tag>
                 ) : (
-                  <Tag color='grey' size='small' shape='circle'>
+                  <Tag color='white' size='small' shape='circle'>
                     {t('无生效')}
                   </Tag>
                 )}
                 {allSubscriptions.length > activeSubscriptions.length && (
-                  <Tag color='grey' size='small' shape='circle' type='light'>
+                  <Tag color='white' size='small' shape='circle'>
                     {allSubscriptions.length - activeSubscriptions.length}{' '}
                     {t('个已过期')}
                   </Tag>
@@ -348,97 +368,90 @@ const SubscriptionPlansCard = ({
             </div>
 
             {hasAnySubscription ? (
-              <div className='space-y-3 max-h-64 overflow-y-auto'>
-                {allSubscriptions.map((sub, subIndex) => {
-                  const subscription = sub.subscription;
-                  const items = sub.items || [];
-                  const remainDays = getRemainingDays(sub);
-                  const usagePercent = getUsagePercent(sub);
-                  const now = Date.now() / 1000;
-                  const isExpired = (subscription?.end_time || 0) < now;
-                  const isActive =
-                    subscription?.status === 'active' && !isExpired;
+              <>
+                <Divider margin={8} />
+                <div className='max-h-64 overflow-y-auto pr-1 semi-table-body'>
+                  {allSubscriptions.map((sub, subIndex) => {
+                    const isLast = subIndex === allSubscriptions.length - 1;
+                    const subscription = sub.subscription;
+                    const items = sub.items || [];
+                    const remainDays = getRemainingDays(sub);
+                    const usagePercent = getUsagePercent(sub);
+                    const now = Date.now() / 1000;
+                    const isExpired = (subscription?.end_time || 0) < now;
+                    const isActive =
+                      subscription?.status === 'active' && !isExpired;
 
-                  return (
-                    <div
-                      key={subscription?.id || subIndex}
-                      className={`p-2 rounded-lg ${isActive ? 'bg-green-50' : 'bg-gray-100 opacity-70'}`}
-                    >
-                      {/* 订阅概要 */}
-                      <div className='flex items-center justify-between text-xs mb-2'>
-                        <div className='flex items-center gap-2'>
-                          <span className='font-medium'>
-                            {t('订阅')} #{subscription?.id}
-                          </span>
-                          {isActive ? (
-                            <Tag color='green' size='small' shape='circle'>
-                              {t('生效')}
-                            </Tag>
-                          ) : (
-                            <Tag color='grey' size='small' shape='circle'>
-                              {t('已过期')}
-                            </Tag>
-                          )}
-                        </div>
-                        {isActive && (
-                          <span className='text-gray-500'>
-                            {t('剩余')} {remainDays} {t('天')} · {t('已用')}{' '}
-                            {usagePercent}%
-                          </span>
-                        )}
-                      </div>
-                      <div className='text-xs text-gray-500 mb-2'>
-                        {isActive ? t('至') : t('过期于')}{' '}
-                        {new Date(
-                          (subscription?.end_time || 0) * 1000,
-                        ).toLocaleString()}
-                      </div>
-                      {/* 权益列表 */}
-                      {items.length > 0 && (
-                        <div className='flex flex-wrap gap-1'>
-                          {items.slice(0, 4).map((it) => {
-                            const used = Number(it.amount_used || 0);
-                            const total = Number(it.amount_total || 0);
-                            const remain = total - used;
-                            const percent =
-                              total > 0 ? Math.round((used / total) * 100) : 0;
-                            const label = it.quota_type === 1 ? t('次') : '';
-
-                            return (
+                    return (
+                      <div key={subscription?.id || subIndex}>
+                        {/* 订阅概要 */}
+                        <div className='flex items-center justify-between text-xs mb-2'>
+                          <div className='flex items-center gap-2'>
+                            <span className='font-medium'>
+                              {t('订阅')} #{subscription?.id}
+                            </span>
+                            {isActive ? (
                               <Tag
-                                key={`${it.id}-${it.model_name}`}
+                                color='white'
                                 size='small'
-                                color={
-                                  isActive
-                                    ? percent > 80
-                                      ? 'red'
-                                      : 'blue'
-                                    : 'grey'
-                                }
-                                type='light'
                                 shape='circle'
+                                prefixIcon={<Badge dot type='success' />}
                               >
-                                {it.model_name}: {remain}
-                                {label}
+                                {t('生效')}
                               </Tag>
-                            );
-                          })}
-                          {items.length > 4 && (
-                            <Tag
-                              size='small'
-                              color='grey'
-                              type='light'
-                              shape='circle'
-                            >
-                              +{items.length - 4}
-                            </Tag>
+                            ) : (
+                              <Tag color='white' size='small' shape='circle'>
+                                {t('已过期')}
+                              </Tag>
+                            )}
+                          </div>
+                          {isActive && (
+                            <span className='text-gray-500'>
+                              {t('剩余')} {remainDays} {t('天')} · {t('已用')}{' '}
+                              {usagePercent}%
+                            </span>
                           )}
                         </div>
-                      )}
-                    </div>
-                  );
-                })}
-              </div>
+                        <div className='text-xs text-gray-500 mb-2'>
+                          {isActive ? t('至') : t('过期于')}{' '}
+                          {new Date(
+                            (subscription?.end_time || 0) * 1000,
+                          ).toLocaleString()}
+                        </div>
+                        {/* 权益列表 */}
+                        {items.length > 0 && (
+                          <div className='flex flex-wrap gap-1'>
+                            {items.slice(0, 4).map((it) => {
+                              const used = Number(it.amount_used || 0);
+                              const total = Number(it.amount_total || 0);
+                              const remain = total - used;
+                              const label = it.quota_type === 1 ? t('次') : '';
+
+                              return (
+                                <Tag
+                                  key={`${it.id}-${it.model_name}`}
+                                  size='small'
+                                  color='white'
+                                  shape='circle'
+                                >
+                                  {it.model_name}: {remain}
+                                  {label}
+                                </Tag>
+                              );
+                            })}
+                            {items.length > 4 && (
+                              <Tag size='small' color='white' shape='circle'>
+                                +{items.length - 4}
+                              </Tag>
+                            )}
+                          </div>
+                        )}
+                        {!isLast && <Divider margin={12} />}
+                      </div>
+                    );
+                  })}
+                </div>
+              </>
             ) : (
               <div className='text-xs text-gray-500'>
                 {t('购买套餐后即可享受模型权益')}
@@ -458,6 +471,15 @@ const SubscriptionPlansCard = ({
                   price % 1 === 0 ? 0 : 2,
                 );
                 const isPopular = index === 0 && plans.length > 1;
+                const limit = Number(plan?.max_purchase_per_user || 0);
+                const limitLabel =
+                  limit > 0 ? `${t('限购')} ${limit}` : t('不限购');
+                const planTags = [
+                  `${t('有效期')}: ${formatDuration(plan, t)}`,
+                  `${t('重置')}: ${formatResetPeriod(plan, t)}`,
+                  `${t('权益')}: ${planItems.length} ${t('项')}`,
+                  limitLabel,
+                ];
 
                 return (
                   <Card
@@ -508,13 +530,20 @@ const SubscriptionPlansCard = ({
                             {displayPrice}
                           </span>
                         </div>
-                        <div className='text-sm text-gray-500 mt-1'>
-                          <CalendarClock size={12} className='inline mr-1' />
-                          {formatDuration(plan, t)}
-                          <span className='ml-2 text-xs text-gray-400'>
-                            {t('重置')}: {formatResetPeriod(plan, t)}
-                          </span>
-                        </div>
+                      </div>
+
+                      {/* 属性标签 */}
+                      <div className='flex flex-wrap justify-center gap-2 pb-2'>
+                        {planTags.map((tag) => (
+                          <Tag
+                            key={tag}
+                            size='small'
+                            shape='circle'
+                            color='white'
+                          >
+                            {tag}
+                          </Tag>
+                        ))}
                       </div>
 
                       <Divider margin={12} />
@@ -530,12 +559,7 @@ const SubscriptionPlansCard = ({
                             <span className='truncate flex-1'>
                               {it.model_name}
                             </span>
-                            <Tag
-                              size='small'
-                              color='blue'
-                              shape='circle'
-                              type='light'
-                            >
+                            <Tag size='small' color='white' shape='circle'>
                               {it.amount_total}
                               {it.quota_type === 1 ? t('次') : ''}
                             </Tag>
@@ -554,17 +578,33 @@ const SubscriptionPlansCard = ({
                       </div>
 
                       {/* 购买按钮 */}
-                      <Button
-                        theme='solid'
-                        type='primary'
-                        block
-                        onClick={() => openBuy(p)}
-                        className={
-                          isPopular ? '!bg-purple-600 hover:!bg-purple-700' : ''
-                        }
-                      >
-                        {t('立即订阅')}
-                      </Button>
+                      {(() => {
+                        const count = getPlanPurchaseCount(p?.plan?.id);
+                        const reached = limit > 0 && count >= limit;
+                        const tip = reached
+                          ? t('已达到购买上限') + ` (${count}/${limit})`
+                          : '';
+                        const buttonEl = (
+                          <Button
+                            theme='outline'
+                            type='tertiary'
+                            block
+                            disabled={reached}
+                            onClick={() => {
+                              if (!reached) openBuy(p);
+                            }}
+                          >
+                            {reached ? t('已达上限') : t('立即订阅')}
+                          </Button>
+                        );
+                        return reached ? (
+                          <Tooltip content={tip} position='top'>
+                            {buttonEl}
+                          </Tooltip>
+                        ) : (
+                          buttonEl
+                        );
+                      })()}
                     </div>
                   </Card>
                 );
@@ -591,6 +631,14 @@ const SubscriptionPlansCard = ({
         enableOnlineTopUp={enableOnlineTopUp}
         enableStripeTopUp={enableStripeTopUp}
         enableCreemTopUp={enableCreemTopUp}
+        purchaseLimitInfo={
+          selectedPlan?.plan?.id
+            ? {
+                limit: Number(selectedPlan?.plan?.max_purchase_per_user || 0),
+                count: getPlanPurchaseCount(selectedPlan?.plan?.id),
+              }
+            : null
+        }
         onPayStripe={payStripe}
         onPayCreem={payCreem}
         onPayEpay={payEpay}
diff --git a/web/src/components/topup/modals/SubscriptionPurchaseModal.jsx b/web/src/components/topup/modals/SubscriptionPurchaseModal.jsx
index a04159b9e..c7c93a616 100644
--- a/web/src/components/topup/modals/SubscriptionPurchaseModal.jsx
+++ b/web/src/components/topup/modals/SubscriptionPurchaseModal.jsx
@@ -83,6 +83,7 @@ const SubscriptionPurchaseModal = ({
   enableOnlineTopUp = false,
   enableStripeTopUp = false,
   enableCreemTopUp = false,
+  purchaseLimitInfo = null,
   onPayStripe,
   onPayCreem,
   onPayEpay,
@@ -97,6 +98,10 @@ const SubscriptionPurchaseModal = ({
   const hasCreem = enableCreemTopUp && !!plan?.creem_product_id;
   const hasEpay = enableOnlineTopUp && epayMethods.length > 0;
   const hasAnyPayment = hasStripe || hasCreem || hasEpay;
+  const purchaseLimit = Number(purchaseLimitInfo?.limit || 0);
+  const purchaseCount = Number(purchaseLimitInfo?.count || 0);
+  const purchaseLimitReached =
+    purchaseLimit > 0 && purchaseCount >= purchaseLimit;
 
   return (
     <Modal
@@ -203,6 +208,15 @@ const SubscriptionPurchaseModal = ({
           )}
 
           {/* 支付方式 */}
+          {purchaseLimitReached && (
+            <Banner
+              type='warning'
+              description={`${t('已达到购买上限')} (${purchaseCount}/${purchaseLimit})`}
+              className='!rounded-xl'
+              closeIcon={null}
+            />
+          )}
+
           {hasAnyPayment ? (
             <div className='space-y-3'>
               <Text size='small' type='tertiary'>
@@ -219,6 +233,7 @@ const SubscriptionPurchaseModal = ({
                       icon={<SiStripe size={14} color='#635BFF' />}
                       onClick={onPayStripe}
                       loading={paying}
+                      disabled={purchaseLimitReached}
                     >
                       Stripe
                     </Button>
@@ -230,6 +245,7 @@ const SubscriptionPurchaseModal = ({
                       icon={<IconCreditCard />}
                       onClick={onPayCreem}
                       loading={paying}
+                      disabled={purchaseLimitReached}
                     >
                       Creem
                     </Button>
@@ -250,13 +266,14 @@ const SubscriptionPurchaseModal = ({
                       value: m.type,
                       label: m.name || m.type,
                     }))}
+                    disabled={purchaseLimitReached}
                   />
                   <Button
                     theme='solid'
                     type='primary'
                     onClick={onPayEpay}
                     loading={paying}
-                    disabled={!selectedEpayMethod}
+                    disabled={!selectedEpayMethod || purchaseLimitReached}
                   >
                     {t('支付')}
                   </Button>